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THOUGHT PARTNERSHIP for leaders who REFUSE TO COMPROMISE

I help founders and senior executives think deeper, lead with presence, and build what truly matters.

Let’s talk. No scripts, no pressure.

Let’s Begin

You’re BUILDING SOMETHING that demands TOTAL commitment

Who do you turn to for clarity when it matters?

When the stakes are high and the path isn’t obvious, you need someone who sees the whole picture. Through executive coaching and thought partnership, I work with a small number of founders and senior leaders who refuse to compromise on their vision, their integrity, or their impact. I become the one person you don’t have to perform for. The space where you can think honestly, lead courageously, and create from your deepest capacity.

from PERFORMING to CREATING

Stop managing the weight alone. Together, we transform how you think, lead, and build what truly matters.

My Approach

Three ways I help LEADERS create

Deep coaching, strategic thought partnership, and transformational leadership work.

  • 1:1 Executive Coaching

    For founders and senior leaders navigating high stakes decisions and personal transformation. This is deep, long term work where we create clarity, strengthen your presence, and remove what’s holding you back. You’ll have ongoing support between sessions and a thinking partner who sees what others miss.

    Limited availability. Premium engagement.

  • Thought Partnership for Organizations

    Strategic support for companies in advanced technology and innovation driven environments. I bring 20+ years of technical leadership combined with executive coaching to help your teams think strategically, lead courageously, and navigate complexity without losing humanity.

  • Leadership Labs & Founder Circles

    Intensive peer to peer formats where breakthrough thinking happens. These aren’t typical workshops. They’re honest spaces built for leaders who want to think differently. Limited groups, high trust, real transformation.

About Henrik

Engineer, Coach & THOUGHT PARTNER for leaders

I’ve spent my life at the intersection of precision and humanity — where sharp thinking meets deep presence.

From the outside, my career looked precise, ambitious, and firmly on track. I trained as an Engineering Physicist, studied across Sweden, Germany, and the United States, and stepped early into demanding technical and leadership roles

Then, in my late twenties, it broke.

A burnout didn’t just slow me down; it dismantled the career I had carefully built and forced a far more difficult question than “What’s next?” — What is all this for? Rebuilding required honesty, humility, and the willingness to let go of an identity that no longer fit. It remains one of the most valuable experiences of my life.

What followed was not reinvention for its own sake, but a widening of perspective: senior business leadership roles such as CFO and General Manager, years inside advanced engineering environments, a season as divemaster in Thailand, a ski winter in Chamonix and working as a leader in India.

Coaching was not a sudden pivot. It was the natural expression of how I had long shown up. Influenced early by Tony Robbins and later deepened through Rich Litvin’s work, I built Lunnemyr to integrate analytical rigor with deeply human leadership.

Today, I work with founders and high-performing leaders at consequential moments — growth, pressure, transition, success — helping them see clearly, decide bravely, and lead without losing themselves along the way.

I bring warmth, precision, and grounded honesty to this work.

The leaders shaping the future are not defined by flawless trajectories, but by their capacity to face themselves, grow through adversity, and choose consciously when it matters most.

Leadership is not perfected in comfort — it is forged in the moments that ask us to rise.

Henrik Axelsson

READY to LEAD DIFFERENTLY?

If you’re building something meaningful and want a thinking partner who truly matches your ambition.

Testimonials

I have attended Henrik’s training during this year as an entrepreneur. I have to recommend this training due to the learning I have received from fellow entrepreneurs and even the non predicted business the training has created. Henrik has organised these trainings within large corporations and the ecosystems within.

Antti Backman
Founder and CEO
New Cable Corporation

Henrik has an incredible ability to make the overwhelming feel actionable. When I came to him, I was struggling to define what I really wanted next. His coaching provided the clarity I needed to leave a high-level corporate position and pivot toward opportunities that better aligned with my true priorities. He brings a vast toolkit of methods and a presence that makes you feel like you are his only priority.

Johan Lindblom
Global Organizational Leader & Former Director
Boeing

Contact

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I work with a limited number of clients to ensure depth and presence.

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Podcast

The Morning Edge